The Vision Pro’s debut was met with impressive early sales—nearly 200,000 units sold within weeks. But momentum slowed as the initial excitement wore off, and reality set in: at a price tag starting at $3,999 in France (or $3,500 in the U.S.), the headset was far out of reach for the average consumer. In a candid statement, Apple CEO Tim Cook admitted that the Vision Pro was not designed to be a mass-market product.