As Edwards alluded to, many have complained about Google Search results' quality declining in recent years, as SEO spam and, more recently, AI slop float to the top of searches. As a result, people often turn to the Reddit hack to make Google results more helpful. By adding "site:reddit.com” to search results, users can hone their search to more easily find answers from real people. Google seems to understand the value of Reddit and signed an AI training deal with the company that’s reportedly worth $60 million per year.