Apple began rolling out its Intelligence features to regular iPhone users this week, marking its biggest push yet into consumer AI as it races to compete with OpenAI’s ChatGPT and Google’s (GOOGL
+4.03%
) Gemini. The update represents a crucial moment for Apple, which has bet that by integrating AI more deeply into iOS while maintaining its privacy-first approach, it can catch up to competitors who got an earlier start in the AI race.