The four-year-old startup, which has operations in Korea and China and plans to launch in Texas, is coming online at a time when autonomous trucks are gaining a foothold on highways.

“Autonomous vehicles, their aim is to run 24/7 to maximize profit, which means more tire stress,” Lee said, noting that electric vehicles are also heavier due to their batteries, which can wear down tires. “Tire data will be even more important in the future.”