“It’s become consensus to say that AI is ‘just’ a tool in the toolbox, merely another stage of VFX technology—we believe it’s a much more radical disruption, and that Hollywood will make two-way entertainment: audiences watching a season of a show, loving it and then making new episodes with a few words, audiences putting themselves in shows. The platform allows showrunners to experiment with their stories in real-time, constantly iterating and refining their vision,” said Showrunner co-creator Jacob Madden. “Showrunner redefines what a TV show can be in that it lets a viewer watch a show, love it, and instantly become a creator of the next episode."