Piekarz is not a founder at Panjaya, but he is a notable name to have onboard: Back in 2013, he sold a startup that he did found to Apple. Matcha, as the startup was called, was an early, buzzy player in streaming video discovery and recommendation, and it was acquired during the very early days of Apple’s TV and streaming strategy, when these were more rumors than actual products. Matcha was bootstrapped and sold for a song: $10 million to $15 million — modest considering the significant steer Apple eventually made into streamed media.