Broughton also highlighted Netflix's scale and dominance in the scripted TV market, noting that the company will be responsible for not far off one in 10 global series next year. "It's in a very, very different position compared to some of its competitors just in terms of scale," he said. "Netflix has a massive library of content, and it's able to produce a huge amount of original content every year. That gives it a significant advantage over its competitors."