The move puts Amazon in direct competition with Hims & Hers, a direct-to-consumer telehealth company that offers treatment plans for a variety of health and wellness concerns like hair loss, erectile disfunction, weight loss, and more for a monthly fee.

Prime members will be able to see the price of their telehealth consultation and medication for their desired treatment before they move forward with care. An on-demand messaging visit costs $29 and a video visit costs $49.

Amazon says customers only pay for the consultation and the medication, and that there aren’t any additional fees, expenses, or subscriptions needed other than Amazon Prime.