As part of the deal, Nickelytics CEO Judah Longgrear will join Kiwibot as a co-founder. The ad firm currently has a number of high-profile customers, including AWS, Coinbase, Nationwide, and DirectTV. Those clients, in turn, will have access to more than 500 mobile Kiwibots.

“This acquisition is all about strategically positioning ourselves as a market leader and elevating our offering with Nickelytics’ added approach,” Kiwibots CEO Felipe Chavez said of the deal. “By integrating our technologies and scaling our operations, we’re laying the groundwork for global expansion and continued innovation that will bring a new edge to advertising.”