Name Change and Focus Shift (2003-2006)

In 2003, Bezos changed the company's name to Blue Origin, which is a reference to the origins of life on Earth. The company shifted its focus from suborbital spaceflight to orbital spaceflight, with a goal of establishing a human settlement on Mars.

Blue Origin began to invest in research and development of new technologies, including advanced propulsion systems, life support systems, and habitat design. The company also established a number of research and development centers around the world, including in the United States, Germany, and Canada.