Disney CRAWLS Back to X Advertising After Musk Told Bob Iger "Go F Yourself!"
#x #disney #advertisers !summarize
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Disney CRAWLS Back to X Advertising After Musk Told Bob Iger "Go F Yourself!"
#x #disney #advertisers !summarize
Part 1/4:
The Shifting Sands of Disney's Advertising Strategies
In a surprising turn of events, Disney and other major advertisers are returning to X (formerly known as Twitter) after a brief ad freeze. This move comes after Elon Musk's infamous clash with Disney CEO Bob Iger, in which Musk told Iger to "go f*** himself" over attempts to cut off ad revenue to the platform.
The ad freeze was initially sparked by concerns over "anti-Semitic content and hate speech" on X, which was exacerbated by Musk's endorsement of an anti-Semitic conspiracy theory. However, the situation was more complex than it initially appeared.
According to the analysis, the real issue was that an organization called Garm was deliberately manipulating the algorithm to display Disney ads next to extremist content, in an effort to pressure advertisers to cut spending on X. Musk subsequently sued this organization, leading to their demise within a matter of days.
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Part 2/4:
Despite Musk's controversial comments, the underlying problem was not his doing, but rather a deliberate attempt to undermine the platform. Now, with the 2024 elections looming, some brands are reconsidering their cautious approach to X, recognizing the potential benefits of reaching the platform's growing user base.
The article also highlights the pattern of behavior exhibited by Disney and other major advertisers, who often threaten to pull ads in response to perceived controversies, only to return when offered lower rates. This tactic was seen during the "ad apocalypse" on YouTube, and appears to be playing out once again on X.
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Part 3/4:
The shift in advertising strategies is also reflective of a broader trend in the entertainment industry. As the political landscape has shifted, with the election of Donald Trump, Hollywood and the mainstream media have been forced to recalibrate their approach. The simulation, as the hosts put it, is crashing, and companies like Disney are now walking back some of their more overt political messaging.
This is exemplified by the shelving of an episode of "Moon Girl and Devil Dinosaur" that dealt with a transgender character's experience in sports. The hosts argue that this decision is not about transphobia, but rather a recognition that the majority of the audience is tired of the constant political messaging and agenda-pushing in media.
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Part 4/4:
Overall, the return of major advertisers to X, despite the initial backlash, highlights the shifting sands of the entertainment industry. As the political landscape evolves, companies like Disney are being forced to adapt and reconsider their strategies, prioritizing profitability over ideological purity.