A Pricing Problem Too Big to Ignore
While the Vision Pro delivered a top-tier VR experience, its cost created a significant barrier. As a friend of mine quipped, “Why would I spend more than two months of rent on a VR headset?” That sentiment seemed to resonate widely, especially in markets where disposable income is tight. The steep price also positioned it awkwardly against competitors like Meta’s Quest line, which offers robust VR features at a fraction of the cost.