“Why would you go out and shoot an establishing shot of a house in a television show when you could just create the establishing shot for $100? To go out and shoot it would cost you thousands of dollars,” Kutcher said, according to Variety. “Action scenes of me jumping off of this building, you don’t have to have a stunt person go do it, you could just go do it.”

Kutcher’s arguments for AI’s cost-saving potential in production were controversial, to say the least, leading to the actor to walk back his comments on social media.