Meta's finance chief, Susan Li, told analysts in July that India has become the company's "largest market for Meta AI usage." That usage has coincided with promising signs of retention and engagement on WhatsApp, Li added.

Among those users is Sonny Ravan, a music producer in Pune, India. Ravan said he finds Meta AI, which he uses through WhatsApp, helpful for learning about the history of songs that he enjoys. He also uses it as a tool to learn about people in the music industry who he plans to work with or meet, describing it as great for preparation.