The Rise of In-Silo Content

The shift towards in-silo content has significant implications for the way we consume online information. With platforms prioritizing content that is created and consumed within their own ecosystems, users are increasingly being funneled towards content that is curated and controlled by the platform itself. This content is often optimized for engagement and can be tailored to specific user interests, making it more likely to be shared and consumed within the platform.

Generative AI has only accelerated this trend. By using AI to generate content, platforms can create a self-sustaining cycle of content creation and consumption. This content is often optimized for engagement and can be tailored to specific user interests, making it more likely to be shared and consumed within the platform.