Both Ruber and Chopra are immigrants, he said, and they’ve been used to spending time and money at thrift stores.

But thrifting isn’t easy. When Ruber tried to find a specific jacket from a TV show (Carmy’s patchwork jacket from “The Bear”), he started thinking about building a product to help him with that. He also wanted to look for a co-founder working in the circular economy space. He noted that Chopra was a great match because he was into fashion and thrifting.