Alvaro Morales and Kshiitj Grover know this from experience. Programmers by trade, the pair worked together at Asana, where they were frequently tasked with implementing changes to product packaging and pricing.

“Unlike all the tools we had access to as developers, billing systems were inflexible and rigid,” Morales said. “We found it super counterintuitive that legacy billing tools didn’t make it easy to evolve pricing over time.”