POV of the masses. If you're paying for a product that is necessary and they deny you for something necessary, causing further physical damage, that is violence. Behavior involving physical force (corporation physically finding ways of denying life alertering care) intended to hurt, or kill someone.
I'm not for that Luigi kid or the attacks on ceo's or people in "power," but there is literal harm coming to people. This isn't PepsiCo this is life-saving prescriptions.