Both features build on the policy quietly added to YouTube's terms and conditions in July to address AI-generated mimicry. Affected individuals can request the removal of videos with deepfake aspects of themselves through YouTube's privacy request process. That was a big shift from simply labeling the video as AI or as misleading content. It enhanced the takedown policy to address AI.

"These two new capabilities build on our track record of developing technology-driven approaches to tackling rights issues at scale," YouTube Vice President of Creator Products Amjad Hanif wrote in a blog post. "We're committed to bringing this same level of protection and empowerment into the AI age."