The Amazon Echo graveyard
The Echo ecosystem has seen its fair share of failures while trying to popularize Amazon’s Alexa smart assistant.
For the past decade, Amazon has aspired for Alexa to be more than just a convenient way to start a cooking timer. To convince consumers of the smart assistant’s potential, the company has reinvented its Echo line again and again. From fashion-critiquing cameras to microwaves you can ask to make popcorn, Echo’s repeated renaissance has often felt wildly experimental in a way that hasn’t always clicked with consumers.
Although the Echo smart speaker has endured, many other Echo spinoffs, accessories, and variations have not. They were either too weird, too redundant, or too ahead of their time to survive longer than a few years before being quietly disappeared from Amazon’s online store.
Let’s take a look at the Echo products that failed to win consumers over or failed to convince Amazon they were worth keeping around.