“What I believe you’re seeing happening at the moment is a recognition of the mental health emergency we’re under and the resource constraints that we’ve got,” co-founder Ryan Douglas told TechCrunch. “What we’ve done is we’ve cleared a toolkit that allows media creators to connect media to the reimbursement stream that’s coming now for digital mental health.”

For over 20 years, Douglas has been designing therapeutic hardware and software, earning more than 30 patents for treatment systems and medical devices. Now, he is the president and CEO of NeuFluent, a venture studio for neurological products, which DeepWell is part of.