The food delivery and quick-commerce sectors saw a massive influx of venture capital and other investment in the following years, with startups like Getir and Flink raising millions and investing aggressively in marketing and acquisitions.

But once the world returned to a semblance of normalcy and post-pandemic tailwinds trailed off, the instant delivery model proved unsustainable. Flink is now said to be valued at just under $1 billion, down from a peak of nearly $3 billion, while Getir has retreated, shutting down its operations in the U.S., the U.K. and Europe to focus on its home market of Turkey.