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It’s become a common refrain in political discourse: Europe needs to take radical action to remain competitive. On the long list of potential reforms, one that’s gaining particular traction is a new, EU-wide corporate status for innovative companies.

Known (somewhat obscurely) as the “28th regime,” the innovation is being billed as Europe’s answer to a Delaware C-Corp, and would add to what already exists in the EU’s 27 member states. It is now supported by an entrepreneur and VC-supported grassroots movement that also brought along the much more palatable name of “EU Inc” — and some unexpected momentum. Launched on October 14, the EU Inc petition has already attracted some 11,000 signatures.