“Every person’s hearing is different, so we created an innovative, end-to-end hearing health experience that addresses this variability in a way that’s both simple to use and adaptable to a wide range of needs. That’s especially important because hearing loss affects people of all ages with different levels of tech savviness,” says Sumbul Desai, M.D., Apple’s vice president of Health. “With the Hearing Aid feature, we wanted to build something so intuitive, it felt like an extension of your senses. We knew the results would literally change people’s lives — and democratize access to treatment for a condition that affects more than a billion people.”