AI will spark an era of 'rampant creation' for media and streaming companies
Audiences will be major beneficiaries of AI in the media industry, Brightcove CEO Marc DeBevoise says in the latest episode of Quartz AI Factor
Brightcove (BCOV) chief executive Marc DeBevoise doesn’t envision artificial intelligence replacing human creativity anytime soon. Instead, he believes the new technology will help free up resources at media and streaming companies that will open the floodgates for creation.
The streaming technology platform CEO told Quartz that tasks like cutting thumbnail images, following search engine optimization (SEO) best practices, and translating videos will soon be done by AI.
“What that will free up is the resources for those humans to make different decisions that can help optimize,” DeBevoise said in this week’s episode of Quartz AI Factor, a new video interview series filmed on location at the Nasdaq MarketSite (NDAQ).
“I do feel like the tool sets are gonna improve,” DeBevoise said, “and improve on the production and creation side to enable folks to really optimize the content they create for what audiences are looking for.”