The startup has now raised a Series A round of $10 million at a post-money valuation of $80 million to scale its operations, expand the product suite, and forge strategic partnerships. The round was led by Prosus Ventures, along with Tomales Bay Capital and Reddy himself, and saw participation from other investors, including Blume Ventures, DST Global, Gruhas VC, and Quona VC.

Equal is not alone in the space, as the market already has players such as Perfios (backed by Warburg Pincus and Teachers’ Venture Growth), IDfy (backed by TransUnion), and Bureau (backed by GMO VenturePartners). However, Reddy told TechCrunch that unlike the competition, Equal plays the role of an aggregator and partners even with some of its competitors.