While Rufus, Amazon's shopping chatbot, can suggest products like ice packs and ibuprofen, Health AI goes further, providing users with medical guidance and care tips, such as how to deal with cold symptoms or the flu. The site says the service can't provide personalized medical advice.

Some responses feature a "clinically verified" badge, which denotes information that's been "reviewed by US-based licensed clinicians," Amazon says.

Health AI also steers users to Amazon's online pharmacy, along with clinical services offered by One Medical, the primary care provider it acquired for roughly $3.9 billion in 2022.

Amazon recently began testing a health-related AI assistant that can provide medical guidance and suggest products.