Nintendo games run better on other hardware. It doesn't want you to see
Russ Crandall's retrogaming YouTube channel stands on the precipice of doom because of the platform's three-strikes rule.
Russ Crandall's retrogaming YouTube channel stands on the precipice of doom because of the platform's three-strikes rule.
Russ Crandall's retrogaming YouTube channel stands on the precipice of doom because of the platform's three-strikes rule. Nintendo has issued two DMCA takedowns, against videos showing Nintendo games running on other companies' hardware, and Crandall knows the game is up. The Verge's Sean Hollister:
The bottom line is simple: if you show Nintendo games running on anything but Nintendo hardware, Nintendo is inclined to file a takedown notice and YouTube will take it down irrespective of the legal credibility of Nintendo's claim. In most cases Nintendo isn't using ContentID, YouTube's private copyright enforcement system, but hitting the company with real-deal DMCA takedowns that oblige YouTube to remove access to the content.
YouTube is not obliged to further censor, demonetize or ban those targeted by DMCA notices, as it frequently does. In practice filing a counter-notification to a DMCA notice will make an enemy of both whoever filed the notice and an automated YouTube bureaucracy designed to minimze YouTube's exposure to risk and liability. Even if the black and white of the law is overwhelmingly on your side, you will lose everything material immediately for a chance at abstract victory years in the future.
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Why is Nintendo targeting this YouTuber?
Retro Game Corps isn’t Nintendo’s typical mark. Could he fight back?
Russ Crandall knows how to reinvent himself. At 24, he relearned how to walk and write after a stroke impacted his brain. When open-heart surgery wasn’t enough to address a rare autoimmune disease, he adopted a paleo diet — and became a New York Times bestselling cookbook author and food blogger following his seemingly miraculous recovery. Last year, he retired from a 22-year career as a US Navy translator to become a full-time YouTuber instead.
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Now, he’s wondering if Nintendo will force him to change yet again.
Crandall runs Retro Game Corps, a YouTube channel with half a million subscribers that shows hundreds of ways to play classic games using modern hardware and emulation. If there’s a handheld gaming device released in the past four years, odds are Crandall has made a 20-minute video about it. He started the channel as a hobby in 2020 during the covid-19 pandemic but soon realized it could become his day job.
So, last year, he shut down his food blog — “I was kind of done telling people what to eat,” he says — and left the military with the rank of master chief petty officer.
But four years into his YouTube career, on September 28th, Crandall saw how easily his new life as a content creator could disintegrate. Walking back from his studio after pulling an all-nighter, he checked his phone to see if a just-edited video was uploading properly. It was — but another one of his videos vanished before his eyes. Days earlier, he’d published a 14-minute video about how well Nintendo Wii U games can run on Android handhelds, and now it had been wiped from YouTube.