The final two tablet makers were fourth-place Huawei (3.3 million units shipped, up 44.1%), and fifth-place Lenovo (3 million units shipped, up 14.7%).

IDC writes that one factor driving the uptick in the tablet market is the introduction of generative AI in many models. Microsoft heavily promotes Copilot+ with its Surface Pro. There's also Apple Intelligence, of course, Samsung's Galaxy AI, and even the Fire HD 8 has AI features. IDC believes these AI tools are bringing optimism, increasing interest, and pushing up average selling prices of tablets.