The company, which helps brands pay users to promote them on platforms like Venmo and PayPal, aims to diversify its treasury holdings with this move.

CEO Robert Steele explained in a company release that Bitcoin’s rising institutional acceptance and the introduction of Bitcoin
Bitcoin exchange-traded funds have solidified its role as a viable financial asset.

The company believes that Bitcoin’s finite supply and resistance to inflation enhance its appeal as a store of value. Thumzup views Bitcoin as a strategic addition to its treasury, aligning with a broader trend of companies using digital assets as reserve assets.