Despite its high cost, Apple marketed the Vision Pro as more than just a VR device. Its capabilities, including the potential to function as a standalone computer, justified the comparison to a MacBook Pro. But for many, even a “virtual laptop” wasn’t enough to warrant the price.

For Apple, this may be a lesson in understanding the evolving expectations of consumers. The Vision Pro’s fate suggests that even the most innovative products can stumble when they fail to find their audience. However, with plans for a more affordable headset in the works, Apple seems determined to learn from its missteps and return to the market stronger.

As Tim Cook and his team forge ahead, one thing is clear: Apple’s journey into the VR space is far from over. While the Vision Pro may have fallen short of its lofty ambitions, it could pave the way for a future where immersive technology is truly accessible to all.