First focus on having a great organic plan because that's the one thing you can always control. Partnerships are something that I would say, don't think of it as a press release, but I think it can absolutely be. And long-term stable partnerships, where you win, I mean it's the three wins, right? The customer wins, the partner wins and you win. In fact, the best partnerships are when you start thinking, caring about the partner, really making sure that they're getting economic surplus.

Sometimes in our Silicon Valley culture, we have a little bit of excessive zero-sum stuff. There are very few zero-sum battles, actually, when you think about it. But we are very obsessed about everything as being zero-sum. And that's where I think a little bit of subtlety, and nuance would help.