The 60-year-old sportswear brand certainly has the research tools to back up its cutting-edge ideas. There are force plates implanted in the indoor track in the research lab that will measure a runner’s foot strikes; the basketball court and turf field utilize motion-capture cameras to take note of athletes’ movements; and climate chambers are used to study the science of sweat in different conditions.

Using insights from the Nike Sports Research Lab — inside the new LeBron James Innovation Center — their team of engineers and designers came up with four innovative ‘fits to benefit the body.