Moving into September 2024, Airbnb’s year-to-date performance had fallen 14.5%. In an ominous sign, Airbnb CEO and chairman Brian Chesky sold $27.7 million worth of shares in a pre-arranged trade in September.

With Airbnb’s challenges mounting, the stock has arrived at a crossroads in determining its longevity. Could we see how the innovative marketplace overcomes its problems? Or is the stock’s status as the tourism industry’s biggest disruptor over?