This social campaign for Sony's Napoleon movie outperformed all expectations

Napoleon was the Tentpole release at the end of 2023, directed by Ridley Scott, starring Joaquin Phoenix and Vanessa Kirby. Our approach to the social campaign was to drive high impact at scale. We focused on Meta and TikTok for this campaign, utilising Meta’s Target Frequency Beta, and a Multi-cell BLS on TikTok to measure the effectiveness of creator content vs more traditional creative. This was a studio first in the UK, becoming the first to include a Creative Breakout for Sales Lift, as well as including a Movio Study alongside this, allowing us to attribute ticket sales back to different types of creatives, from awareness through to intent.​