It’s one of America’s strongest laws against election-related AI deepfakes heading into the 2024 presidential election.

A sponsor that helped draft AB 2839, California Initiative for Technology and Democracy (CITED), tells TechCrunch this law can impact any social media user — not just Musk — who posts or reposts election-related AI deepfakes with malice. “Malice” means the poster knew it was false and would confuse voters.