The swifties.social domain didn’t see much growth at first, with about 2,000 users joining until August 2024, when X was temporarily banned in Brazil.

“Bluesky got an enormous influx of Brazilian users, including many Swifties,” Newman said. “The tool went viral, jumping to nearly 8,000 handles claimed. Then, after the election, yet another wave of Swifties arrived and the tool went viral again, jumping to 12,800!”

That wave of growth from Brazilian users was when Newman added handles for BTS fans (army.social) and Beyoncé fans (beyhive.social).