In fact, Orb still has cash in the bank from the Series A round it closed last March. But Morales and Grover couldn’t pass up an opportunity for more.

This week, Orb closed a $25 million Series B round led by Mayfield, bringing Orb’s total raised to $44 million at a “significant” increase in valuation, Morales says, and will be used to build among other features an AI-powered pricing recommendation engine.