Google nets court win against EU's $1.7B AdSense antitrust decision
Google has succeeded in overturning a $1.7 billion antitrust penalty handed down by the European Union back in March 2019.
Google has succeeded in overturning a $1.7 billion antitrust penalty handed down by the European Union back in March 2019.
The €1.49 billion fine, which Google appealed, was originally issued after the European Commission found the tech giant’s search ads brokering business had violated competition rules between 2006 and 2016 to cement a dominant position.
On Wednesday, the EU’s General Court upheld the majority of EU’s findings, but annulled the earlier decision in its entirety after finding that the Commission had failed to take into consideration all the relevant circumstances when assessing the duration of the contract clauses it deemed abusive.
The EU can appeal the decision to the bloc’s highest court, the Court of Justice (CJEU), on a point of law. But it has yet to confirm whether it will do so. Commission spokeswoman Lea Zuber told TechCrunch that it “takes note” of the General Court judgment and said it will study it “carefully” and “reflect on possible next steps.”
The new decision comes after the bloc netted a couple of major wins at the CJEU, one of which touched another Google decision (Google Shopping). The Commission also won the higher court’s backing for a high-risk State Aid case against Ireland’s tax breaks for Apple, confirming the tech giant must pay some $15B in back taxes. So the EU may be feeling emboldened to try its luck at challenging this latest court setback, especially as the General Court upheld most of its findings in the AdSense case.
Reached for a response to the General Court’s ruling, Google spokesman Jay Stoll emailed a statement welcoming the judgement. “This case is about a very narrow subset of text-only search ads placed on a limited number of publishers’ websites,” Google wrote. “We made changes to our contracts in 2016 to remove the relevant provisions, even before the Commission’s decision. We are pleased that the court has recognised errors in the original decision and annulled the fine. We will review the full decision closely.”
The Commission hasn’t stood still since the AdSense decision, as it has an ongoing investigation into Google’s adtech stack, instigated back in mid 2021, that’s looking more broadly at its role in the adtech supply chain.
It remains to be seen whether that antitrust probe will lead to enforcement, but the Commission’s competition chief previously warned that if its concerns are confirmed, the only viable remedy may be to break Google’s ad empire up.