But isn’t he worried that AI will take people’s jobs in the movie industry? “No, no. It will really disrupt organizations, not people", says Filippo. "What is changing is not only the possible creative output – so, maybe a new kind of creativity will emerge – but also the quantity. So, in the 17th century, we were manually copying books. Now we can’t count the number of books that we are able to produce, and it probably will be the same with videos. That will enable much more in terms of quantity, but also quality in the future. This means that it will probably require even more people to produce videos, because there is a bit of democratization, but it will disrupt organizations.”