ForceField helps detect deepfakes and digital deception by verifying source data
Forcefield wants to help counter the scourge of deep-fakes and spoofed evidence in the age of AI.
A new startup setting out to combat the scourge of deepfakes and spoofed evidence in the age of AI is showing off its wares on the Startup Battlefield stage at TechCrunch Disrupt 2024 this week. ForceField is building a set of “patent-pending” APIs dubbed MARQ, the first of which is designed to authenticate content.
For context, a 2022 report from European law enforcement agency Europol predicted that 90% of all online content will be AI-generated by 2026. The internet is already awash with manipulated content — either entirely machine-generated, or made with the help of AI — forcing big tech companies to develop new tools to address the problem. Google last month announced that it will soon begin flagging AI-generated images in its search engine, following in the footsteps of Meta, which was already doing so on Facebook and Instagram — though with questionable accuracy.
YouTube, meanwhile, now allows people to request the removal of content that simulates their face or voice.
The issue of “fake” content isn’t going away, and it’s a problem that has given rise to a swathe of startups that are tackling the problem through various means, such as Clarity, Reality Defender, and Truepic, which have all raised sizeable sums from big-name backers in recent years.
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