California’s new law targets the distributors of AI deepfakes, specifically if the post resembles a candidate on California ballots, and the poster knows it’s a fake that will cause confusion. AB 2839 is unique because it doesn’t go after the creators of AI deepfakes, or the platforms they appear on, but rather those who maliciously spread them. Anyone who sees an AI deepfake on social media can now file for injunctive relief, meaning a judge could order the poster to take it down, or issue monetary damages against the person who posted it.