Amazon takes on Temu and Shein with discount 'Amazon Haul' store
Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein.
Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app or mobile web browser exclusively, offers similar mass-produced, discounted items, most of which ship from China. It’s a departure from Amazon’s long-established reputation as a powerhouse of rapid delivery times since even Amazon can’t reduce the time it takes to get these overseas goods.
The landing page for Amazon Haul is reminiscent of Shein and Temu even in its design: Items appear in grids, rather than Amazon’s typical list, and shipping times and star ratings aren’t visible unless you click on an item. Some items are labeled with rocket ship emojis that warn that this $4.99 iPhone 16 Pro case is “selling fast!” Or, you might see a fire emoji declaring that the price for a three-pack of $2.89 mesh laundry bags is “crazy low.” Like its competitors, Amazon Haul also sells clothing ($16 for a pair of men’s golf pants, or $4.99 for 80s-style women’s leg warmers). In a “Staples” section, you can find an assortment of… sponges, resistance bands, hoodies, silicon baking mats, and socks.
“While Amazon continues to offer over 300 million items with fast, free delivery for Prime members […] we also hear from customers that sometimes they would love to shop ultra-low-priced products even if some of them take one to two weeks to arrive,” Amazon wrote in a blog post.
Article