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Ok, thanks for explanation. Still not entirely sure how a post generates ad revenue..

There are ads on threads, not sure when they will be on long form. When people click on ads, it generates revenue for the platform, just like all social media sites.

Ah, as simple as that! Did not notice any ads, so that's why the additional confusion. xD

LOL I guess they are well placed then. If you have Leo Power you will be getting some distributed when the contract goes live.