I am not even sure I consider Elon "in crypto". Sure he tweets about it and accepted/unaccepted Bitcoin as payment. But he kind of plays around with it. I dont see him on the same level as the others.
Crypto is a something to talk about in between meeting about rockets and EVs.
As for the premise of your article, spot on. We can add the crypto influencers on YouTube. How many of them ever used a Web 3.0ish type application? All of their talk is about blockchain and decentralization, all while basking on centralized systems.
So it is up to us to create the breakthrough.
Have a community become the crypto influencers.
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This is a really good comment and totally is the kind of point I try to bring across to anyone I come across promoting their business. Some have intrinsic interest to convey value while others stick to having extrinsic conditioning that prevents them from actually using web 3.0 because they think it isn't where the masses are. To me, my web 2 identity is dead and I believe in the future of ceramic reputation and how this will drive a trustless system of data streams.