I favor the idea of Witnesses as DAOs.

This is something I proposed elsewhere. It is a great way to decentralize even further. Create a DAO which everyone buys into. This provides the start up cost to cover when the node isnt making money. To cover the technical end of things, perhaps gift some tokens in the DAO to the person (people) handling that.

Then we have a node that is "owned" by a number of different people. Of course, as you elaborated upon, this all could be tied to a much larger business or platform.

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