I would say that is a good point to target developers with. The mass market, I still feel it is the applications.
That said, when the HAF goes live and we see the SpkNetwork roll out, what you propose is exactly what is going to take place.
Hive is going to be in position to be a place where people can build.
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Imagine someone building a Snapchat clone with these infrastructure. With messages are set to disappear operating cost could be low.