It is not of huge impact now. They are marketers so we will see how much reach they have outside the ecosystem.
For serious affiliate marketers, this could be a major boom. The entire concept is revolutionary for email marketing. It eliminates a lot of the hangups of the way things are done. No spam blocking by email services and high click thru rates.
It is something I think will catch on in time. I would like to see a roadmap from the team of what they are planning in the next few months.
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