When it comes to jobs, nothing is off limit.
Many believe the impact on jobs will not be that great. This is something I disagree with. Nowhere is this more evident than in entertainment.
I wrote a number articles about the issues facing Hollywood. The integration of technology, however, is not limited to film and television shows.
One area that could get disrupted is sports.
Obviously, those on the field are not replaceable. Sure, robots might be able to perform sporting events but it isn't the same. As for AI, well it isn't the NBA or any other league.
But what about announcers?
Image generated by Ideogram
AI To Replace Announcers
ESPN is already in the AI game. It is using the technology to summarize sporting events that are not covered as well.
This weekend, ESPN began publishing AI-generated recaps of women’s soccer games, with more sports to come. It’s using Microsoft AI to write each story, with humans only involved in reviewing each recap for “quality and accuracy.” ESPN says these stories will “augment,” rather than detract from, its other content — but needless to say, people have feelings about it.
This is not a new concept. The summarizing of events by AI has been done by the likes of Google and news agencies. ESPN is not trying to fool anyone. It is well known these are summaries written by AI.
Why is this important?
To start, it puts ESPN in the game. As we move further into the AI world, people are being conditioned to embrace the content provided by the AI models. Summaries of events is a good way to do this.
Over time, as things advance, we will likely see this move to the main sporting events. In other words, aLL the personnel for the entity could be at risk.
What comes next could be surprising: the replacement of announcers could be something that is on the table at some point.
Obviously, the big names doing the NFL are probably safe for a while. That said, much like the summaries, the less covered leagues could see the announcers being AI.
We already saw the abilities in the ChatGPT 4.o demo. As a conversationalist, it held its own. What is to say, that in a generate or two, it would not get to the point where it could announced simply by looking at the video on the screen?
Technological Advancement
When it comes to the technology we are dealing with, this is as bad as it gets. In other words, it will only get better from here.
That means the capabilities will keep expanding with time. As this happens, more jobs will have targets. Could sports announcers be one of them?
It was something that was an absurd idea a year ago. In fact, it was not even thought of. Today, it might still be a bit outlandish but one that cannot completely be ignored.
How many other jobs will fall into this category over the next year or so? What happens when ChatGPT 5.0 emerges?
Interesting times ahead.
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I think we are at least a year or two away from announcers being replaced by AI, or maybe more. Doing a live commentary on what is happening and making it interesting is actually difficult. A lot of humans are not even suitable for it. You also mentioned the accuracy in the recap needing human checks. Live broadcasts won't have that, so the AI needs to be very good at that point.
I would say longer than that. Most contracts go longer.
But we will start to see it phasing in. As it becomes adept at customer service, that will start to open up the doors.
Just looking from the fun part of it, I feel AI won't do better than human announcers. Nevertheless, industries are working on cost cutting and AI will do just that on the long run.
Adding to that, Ai will be making commentaries based on past data whereas humans could always throw in some future expectations. Let's see how it unfolds in entirety
People were saying the same thing about many different jobs and now they arent saying that.
You are making a point here anyway, we've seen many disruption to perfection. Let's see how it plays out
Honestly, AI just having the ability to speak alone wouldn't cut as several testings will be carried out to ascertain it's accuracy, it might not be very long from now but still Humans wouldn't just give their trust yet.
In my opinion I still think after the revolution of AI in the sport industry, that big names are always going to be safe, as people love their and expertise, the problem I see is there might not be rising stars anymore in announcing if the lower leagues are trusted to AI's. This aspect of AI evolution scares me the most, I feel like the inequality gap will be to wide for me to cover, because their means to do so will also be taken.
Agreed. It will start on the fringes and move in. The big names will have time. Over the first few years, once it starts, we will see it spread.
That will not be no automated announcers one day and no humans the next.
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Seriously, AI is revolutionising our world. In as much as it brings so much benefits, but I am also concerned about the side effect of it