Being bound to an advertising model for revenue is a scourge on creatives and becomes a yoke around the neck of the platforms, who have to keep them happy, or else. There is obviously the need and space for advertising, but it shouldn't be the thing that dictates what is available on the internet, yet currently, it owns it. Hopefully Web3 will start to undercut some of this power and provide an alternative model that digital companies can survive with, without advertisers being the core.